LexacyXChange.com Partners with NBRPA to Offer Authenticated Memorabilia

BOCA RATON, FL--(February 12, 2015) - True2Beauty, Inc., (OTC Pink: TRTB) a company that will soon be launching an online retailing platform through its LegacyXChange, Inc. subsidiary and the National Basketball Retired Players Association (NBRPA), the only Association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni, today announced an innovative new partnership with TRTB’s wholly owned subsidiary, LegacyXChange.com. LegacyXChange.com is a soon-to-be-released, online platform for trading collectables and memorabilia using scientific marking systems to control authenticity and establish chain of custody. LegacyXChange.com will launch its new partnership with the NBRPA’s Legends of Basketball during NBA All-Star 2015, held on February 13-15, in New York City.

“The memorabilia business has grown in leaps and bounds over the past several decades and the NBRPA is proud to work with hundreds of members that achieved lifelong popularity and marketability through their prowess on the basketball court,” said NBRPA President & CEO Arnie D. Fielkow. “As an association, we try to find opportunities for our members to safely market themselves and we believe the soon-to-be-offered technology offered by LegacyXChange.com will help eliminate fraud in the memorabilia business and open doors for our former players to authentically offer their branded materials to consumers.”

During the upcoming All-Star Weekend, LegacyXChange.com will spend time attending NBRPA events – getting to know the men and women that make up membership of the preeminent alumni association for professional basketball. TRTB will meet with NBRPA Legends on a group level and spend time with key leaders in order to gain insights that will help TRTB expand its customized authentication policies in order to maximize revenues for all parties involved.

About TRTB and LegacyXchange.com.
TRTB is developing a proof of concept for a unique DNA-based and rare earth mineral authentication and chain of custody solution to enable collectibles, memorabilia, and items perceived with high intrinsic value to be traded, to be marked and tracked in order to ensure authenticity and chain of custody. Through its wholly owned subsidiary, LegacyXChange.com, TRTB intends to establish and launch an online platform for trading collectables and memorabilia in the first half of 2015. To learn more about True2Beauty, please visit www.true2beauty.com.

Forward Looking Statements
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NBRPA MEMBER WAYNE EMBRY TO BE HONORED BY NCAS

Naismith Basketball Hall of Famer and Toronto Raptors senior advisor Wayne Embry -- the first African American general manager and the first African American team president in all of professional sports -- will be inducted into the Hall of Fame of the National Consortium for Academics and Sports (NCAS) on Tuesday, October 14 at the organization’s annual Giant Steps Awards banquet in Orlando, Florida. Best-selling author and former Sports Illustrated columnist Frank Deford will join Embry as an NCAS Hall of Fame inductee.

The NCAS, based at the University of Central Florida, created its Hall of Fame in 1999. Among the inductees thus far are Nelson Mandela, Jackie and Rachel Robinson, Muhammad Ali, Jackie Joyner-Kersee, Nancy Lieberman, Julius Erving and Tom Sanders. The complete list of Hall of Famers and information about NCAS can be found at www.ncasports.org.

"Throughout the years I have watched Wayne’s career and have had an incredible amount of respect for everything he has accomplished as a player and executive,” said Dr. Richard Lapchick, NCAS Director and chair of the DeVos Sports Business Management program at University of Central Florida. “He has certainly played a significant role in society for positive social change. I am proud that he will be part of the NCAS Hall of Fame. I am lucky to be able to call him friend.”

Embry, whose NBA career dates back to 1958, recently joined Dr Lapchick and ESPN commentator Sage Steele in a discussion called “Shining the Light on Diversity and Inclusion” at the 2014 Global Sports Summit in Aspen, CO. In May, he was presented with a Lifetime Achievement Award for Team Operations at the 2014 Global Sports Management Summit in Chicago. In March, as a previous winner of Sports Business Daily's annual “Champions: Pioneers and Innovators" award, he was a panelist at the IMG / Sports Business Daily World Conference of Sports.

ABOUT WAYNE EMBRY
A native of Springfield, OH, Embry was an All-American center at Miami University of Ohio, leading the team to the NCAA regionals in his senior year. He was a five-time NBA All-Star during his eight years with the Cincinnati Royals, three years with the Boston Celtics and one year with the expansion Milwaukee Bucks, winning a championship ring with the Celtics in 1968. He began his front office career with the Bucks in 1970, facilitating trades for Oscar Robertson and Bob Boozer that resulted in the team’s sole NBA title in 1971. Anchored by Kareem Abdul-Jabbar, the Bucks put together the highest winning percentage in the NBA to that date and became the earliest expansion team to win a title in any professional sport.

NBRPA Chairman Otis Birdsong to be inducted into SWC HOF

The NBRPA, the only Association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni, is proud to announce that its Board Chairman – former NBA All-Star Otis Birdsong – will be inducted into the Southwest Conference Hall of Fame on Oct. 20.

With a jumper that looked as sweet as his last name sounds, Birdsong was a bonafide college basketball star in the late 1970s and early 1980s. He was Player of the Decade for the Southwest Conference as a star at the University of Houston from 1973-77 and made the NBA All-Star team four times as a member of the Kansas City Kings and New Jersey Nets.

“Congratulations to NBRPA Board Chairman Otis Birdsong for his well-deserved induction into the Southwest Conference Hall of Fame,” said NBRPA President & CEO Arnie D. Fielkow. “As a sharp-shooter at the University of Houston, Otis helped turn the Cougars into one of the nation’s true power programs. He continued to make a mark on the game of basketball as a four-time NBA All-Star and still impacts the game today as our chairman.”

As a freshman at UH in 1973-74, Birdsong gave only a preview of what was to come when he averaged 14.3 points per game. The next season he exploded onto the college basketball scene and ranked 15th nationally with 24.6 points per game in 1974-75, shooting a remarkable 58.3 percent from the field. He also became the first sophomore in school history to reach the 1,000-point milestone. As a junior, Birdsong led the SWC in scoring and ranked eighth nationally at 26.1 points per game. In 1976-77, Birdsong was honored as the SWC Player of the Year after averaging 30.3 points per game to stand fourth nationally. He was the only player in SWC history to average more than 30 points per game.

Following his Houston days, Birdsong continued to excel at the professional level. He was the second player taken in the 1977 NBA Draft by the Kansas City Kings and finished his 12-year NBA career with Kansas City, New Jersey and Boston with more than 12,500 points. After retiring from the game, Birdsong served as president and general manager of the Little Rock Rim Rockers, which won the 2005 ABA championship.

The Southwest Conference Hall of Fame is sponsored by the Texas Sports Hall of Fame. Birdsong will join the other inductees in a ceremony and luncheon at the Omni Hotel in downtown Fort Worth at 11:30 a.m., Monday, Oct. 20. The Southwest Conference Hall of Fame is one of four separate halls of fame housed within the Texas Sports Hall of Fame's physical structure. They include the Texas High School Football Hall of Fame, the Texas Tennis Hall of Fame, the Texas Sports Hall of Fame and now, the Southwest Conference Hall of Fame.

The other 2014 SWC Hall of Fame inductees are as follows: Nolan Richardson (Arkansas), Walter Abercrombie (Baylor), Harold Solomon (Rice), George McMillion (SMU), Jill Sterkel (Texas), Mark Johnson (Texas A&M), James Cash (TCU) and Andre Tillman (Texas Tech).

JALEN ROSE Q&A: What’s next for the NBRPA’s new Ambassador

The National Basketball Retired Players Association (NBRPA), the only alumni association comprised of former NBA, ABA, Harlem Globetrotters and WNBA players, announced the appointment of former NBA and collegiate basketball standout and current ESPN/ABC analyst Jalen Rose as the organization’s official ambassador. In his new role, Rose will assist the NBRPA in shaping its programming to assist former players in life after basketball and serve communities. Rose will also serve as an official spokesperson for the organization and help introduce the organization and its benefits to other former players. 

In the spirit of Jalen's jersey No. 5 and his emergence onto the national landscape of a member of the University of Michigan's storied Fab Five, we sat down with Jalen for five questions about his new role. 

1) How did this relationship come about and why did you choose to give back to the NBRPA as the organization’s new official Ambassador?

"I'm a member of the NBRPA and was truly humbled when they reached out to me about being an Ambassador. This organization was founded by NBA greats Oscar Robertson Dave Cowens, Dave DeBusschere, Archie Clark and my godfather, former Detroit Mayor Dave Bing, more than two decades ago and I am excited to help carry out their goal of assisting former players in life after basketball. I look forward to serving as a spokesperson and advocate for an organization I truly believe can have a positive effect on the basketball community. Thank you to NBRPA President & CEO Arnie Fielkow, as well as Chairman Otis Birdsong and the entire NBRPA Board of Directors for this great honor and opportunity."

2) The NBRPA carries a mission to assist former players in their transition from the playing court into life after the game. What is the toughest challenge players face when they leave basketball?

"In my opinion, the toughest challenge is waiting to prepare for retirement when you walk off the court. Basketball needs to be treated like the amazing sprint it is, but you need to prepare for the marathon of life. Build a support system early on and have a plan. Players need to find a way to stay current and relevant to parlay their experience into other opportunities. Finding time to be accomplished off the court is also important so that you can carry on your legacy.

"It’s important to note that the NBRPA isn’t just open to former players – current players are also eligible to join and take advantage of all the programs offered to help players in transition. The NBRPA partners directly with the NBA and National Basketball Players Association on many projects that are designed to make transition form the court into the so-called real world as seamless as possible."

3) What kind of programs and services would you like to see the NBRPA offer former players to assist in transition?

"First and foremost, players shouldn't wait until they retire to join the NBRPA … they should start paying membership dues now so they can take advantage of the various programs and networks. Anything can happen, don't wait until after your last season, this will make the transition that much smoother.

"NBRPA Members are offered comprehensive resources to assist with career development, continuing education, business & financial literacy, legal research and health & wellness. Best of all, these programs are all free as part of membership.

"The NBRPA already offers tremendous resources such as transitional training seminars and 1-on-1, customized support for those who are interested in going back to school to earn their degree. I would like to work with the NBRPA to create additional programming that would provide assistance for players looking to establish fiscally responsible foundations so they can give back and explore group insurance plans for those who need them. It is also crucial to help the players stay current and active so that they can continue to benefit off the NBA brand that they helped build."

4) The NBRPA’s second mission is to serve communities and youth through basketball. How well do the Association’s community initiatives line up with your own philanthropic projects?

"As part of its charitable mission, the NBRPA works to enhance communities and promote basketball through grassroots youth events in the United States and abroad. The organization has worked to fulfill this goodwill mission in the Middle East, Haiti and urban America – rebuilding public courts to provide a safe place to play, visiting schools, hospitals and rec centers and conducting dozens of free youth clinics annually – inspiring kids with stories of wins, losses, sweat and strength.

"These initiatives sync perfectly with the Jalen Rose Charitable Fund, which focuses on grants to develop education and sports programs in my hometown of Detroit and other communities in need. In addition, my personal focus on educating young people is well-aligned with the NBRPA. The NBRPA’s Dave DeBusschere Scholarship Fund provides opportunities for former players and their families to access higher education, while my greatest philanthropic undertaking to date – the Jalen Rose Leadership Academy – is an open enrollment, public charter high school on the Northwest side of Detroit that provides a leadership-focused education that engages and inspires youth to achieve at the rigorous level necessary to ultimately graduate with a college degree."

5) What are your long-term goals as it pertains to serving the NBRPA?

"Just as it’s the NBRPA’s long-term goal, in conjunction with the NBA and NBPA, I want to help make transition for former players as seamless as possible. I want to help equip my peers with the tools for success in life after the game.

"I hope to be an asset to the NBRPA by helping them build up their membership (targeting current and retired players), increasing brand awareness as well as developing new initiatives that members can benefit from as the organization continues to grow. I'd also like to see more retired players engaged in their community by giving back in a capacity that they are passionate about."

Facebook Post by Jalen Rose.

JALEN ROSE NAMED OFFICIAL AMBASSADOR FOR NBRPA

The National Basketball Retired Players Association (NBRPA), the only alumni association comprised of former NBA, ABA, Harlem Globetrotters and WNBA players, announced the appointment of former NBA and collegiate standout and current ESPN/ABC analyst Jalen Rose as the organization’s official ambassador. In his new role, Rose will assist the NBRPA in shaping its programming to assist former players in life after basketball and serve communities. Rose will also serve as an official spokesperson for the organization and help introduce the organization and its benefits to other former players.

“We are very proud of our organization’s 22-year heritage as the preeminent alumni association for former professional basketball players,” said NBRPA President & CEO Arnie D. Fielkow, who has overseen growth in membership to an all-time high of nearly 700 members. “As we have grown and evolved our board of directors and I recognized the importance of adding a former player with special qualifications into the organization to help take our association to the next level. Without a doubt, we believe we have added that person to our team in Jalen Rose. Jalen’s background as a star player with deep ties to the game, his track record as a philanthropist and his well-documented success in life after basketball makes him the perfect fit to help guide and influence our organization in a period of unprecedented growth and partnership with the NBA and National Basketball Players Association.”

Rose’s voice will be a prominent one for the only alumni organization supported by the NBA and National Basketball Players Association. He begins his new position with the NBRPA on August 1, 2014, working in-step with Fielkow and board members Otis Birdsong (Chairman), Thurl Bailey (Vice Chairman), Marvin Roberts (Treasurer), Steve Hayes (Secretary), Robert A. (Bob) Elliott (Past Chairman), George Tinsley (Past Chairman), Rick Barry, Dwight Davis, Spencer Haywood, Nancy Lieberman, Johnny Newman and Eldridge Recasner.

“It is truly an honor to serve as an Ambassador for the NBRPA,” Rose said. “Their mission is near and dear to my heart, as I know how difficult transitioning from the playing court into life after basketball can be for many former athletes. My diligence early on put me on the path I've been blessed with today and I'm eager to help others achieve that same level of success with support from NBRPA.”

Rose is someone who has continued to maintain a high profile post-retirement after a star-studded 13-year NBA career. Long known for his post-game quotes and great relationship with the media, Rose continues to show versatility in the broadcast booth, in the entertainment world and as a philanthropist in life after the game. As a broadcaster, he is a lead NBA voice for ESPN/ABC and regularly appears on the network’s flagship show NBA Countdown.

“We are thrilled to welcome Jalen Rose as our official ambassador,” said NBRPA Chairman of the Board Otis Birdsong, a four-time NBA All-Star. “Jalen’s on- and off-court successes make him uniquely qualified to provide our staff with a player’s perspective, while also helping convey our messaging to the outside world as a well-known, trusted voice in the basketball community.”

As a philanthropist, Rose established the Jalen Rose Foundation/Charitable Fund to create life-changing opportunities for underserved youth through the development of unique programs and the distribution of grants to qualified nonprofit organizations. Rose’s most substantial outreach initiative to date is the establishment of the Jalen Rose Leadership Academy (JRLA). The Academy opened its doors in September 2011 and is an open enrollment, tuition free, public charter high school on the Northwest side of Detroit.

Rose was born and raised in Detroit, where he attended Southwestern High School and the University of Michigan. In college he was part of the legendary “Fab Five,” where he and his teammates revolutionized the sport of basketball on the court and off by wearing baggy uniform shorts, black socks and black shoes. The first team in Final Four history to ever start five freshmen, Rose helped lead the Wolverines to back-to-back NCAA Championship game appearances. In 1994, Rose was drafted in the first round by the Denver Nuggets. Notable highlights from his 13-year NBA career include winning the NBA’s “Most Improved Player” and “Player of the Week” awards in 2000 and “Eastern Conference Player of the Week” accolades in 2005. As a member of the Indiana Pacers, his team appeared in three straight Eastern Conference Finals, including a trip to the NBA Finals in 2000. In 2003, he was honored with the Professional Basketball Writers Association Magic Johnson Award.

While many basketball stars make the transition to the small screen after they hang up their sneakers, Rose made the bold leap in the midst of his NBA career in 2002 – becoming a multi-faceted reporter for “BET Mad Sports” and an on-air personality for Fox Sports Net’s famed “Best Damn Sports Show Period.” Working with the “Best Damn Sports Show Period” for six years, the budding broadcast star developed his own lifestyle-oriented “Jammin’ with Jalen” segment. Shortly after retiring from basketball in 2007, Rose – a mass communications major at U of M who ultimately earned his Bachelor of Science degree from the University of Maryland University College – went full-throttle pursuing his passion in the multi-media, sports and entertainment world, signing with ESPN/ABC as an analyst.

NBRPA statement on the election of Michele Roberts as new union leader

The National Basketball Retired Players Association (NBRPA), the only alumni association directly supported by the NBA and National Basketball Players Association (NBPA), today issued the following statement from Chairman of the Board Otis Birdsong, Vice Chairman Thurl Bailey and President & CEO Arnie D. Fielkow regarding the election of Michele Roberts as the new Executive Director for the NBPA:

“The National Basketball Retired Players Association (NBRPA) would like to congratulate our colleagues and friends at the National Basketball Players Association (NBPA) on the election of Michele Roberts as the union's new Executive Director. Ms. Roberts has very impressive credentials and her selection as the first female to lead a major professional sports union is significant and historic. We look forward to welcoming Ms. Roberts and sharing ideas as part of our long-time partnership with the NBPA. This is an exciting time in our sport and on behalf of the NBRPA Board of Directors, we would like to welcome Michele Roberts into our extended basketball family.” – NBRPA Chairman of the Board Otis Birdsong, Vice Chairman Thurl Bailey and President & CEO Arnie D. Fielkow

Legends Fantasy Weekend a Success at Mohegan Sun

The National Basketball Retired Players Association (NBRPA) held a wildly successful Legends of Basketball Fantasy Weekend at Mohegan Sun, April 24-27.

The NBRPA and basketball legends Bill Russell, Rick Barry, Otis Birdsong, Jim Calhoun, Dave Cowens, Darryl Dawkins, Alex English, George Gervin, Jojo White, Robert Horry, Micheal Ray Richardson, Chamique Holdsclaw and many more converged on Mohegan Sun for a weekend of exciting events Thursday, April 24 through Sunday, April 27 as part of the Legends of Basketball Fantasy Weekend.

Three days of basketball action began Thursday, April 24 with the start of the Legends of Basketball Fantasy Camp. From Friday through Sunday, fantasy campers rubbed shoulders with the greatest players of all-time and compete on-the-court in an all-inclusive fantasy camp at Mohegan Sun Arena with basketball legends Barry, Cowens, English, Gervin, Dawkins, Birdsong and Richardson.

On Friday, April 25 the Legends of Basketball Fantasy Weekend saw the Legends step off of the court and into the casino to compete with guests for a $50,000 prize pool during the Mohegan Sun Blackjack Tournament. An NBRPA Member took the grand prize of $20,000.

On the evening of Saturday, April 26, Mohegan Sun hosted the Legends of Basketball Philanthropy Awards Gala honoring 11-time NBA Champion Russell, 3-time NCAA men’s basketball champion Jim Calhoun, 8-time NCAA women’s basketball champion Pat Summitt and sports philanthropist Dr. Richard Lapchick for their legacies on and off the court. The well-attended event also included a delightful keynote address from Wolf Blitzer.

The Legends of Basketball Fantasy Weekend was a charitable event to raise funds for the NBRPA’s Dave DeBusschere Scholarship Fund and other charitable partners. As part of the philanthropic weekend, the NBRPA’s Legends of Basketball also conducted a free youth basketball and life skills clinic for the local community.

 

NBRPA Legends March Madness insights features at SportsBlog.com

Looking for that last-minute tip to fill out the perfect March Madness bracket? Thirsty for insightful, one-of-a-kind NCAA Tournament analysis? The NBRPA and our partner, SportsBlog.com, have you covered.

Exclusive analysis from NBRPA Members is just one click away at LegendsCorner.SportsBlog.com. Check out our official partner, SportsBlog.com's microsite for all the latest March Madness thoughts from NBRPA Members Sam Perkins, Tim Hardaway, Spencer Haywood, Mitch Richmond, Dale Ellis, Jim Mcilvaine, Danny Schayes, Jerrod Mustaf and Jerome Williams.

In late 2013 the NBRPA teamed up with the wildly popular SportsBlog.com to offer its members an innovative platform to connect with fans. Home to 10,000 sports bloggers, SportsBlog.com, the first Web site of its kind, will offer the largest network of former pro basketball player blogs in history beginning on January 1, 2014. The blogs can be accessed at SportsBlog.com/Players.

“We are always looking for new ways to tell our story and to connect our Legends of Basketball with fans,” said NBRPA President & CEO Arnie D. Fielkow. “SportsBlog.com provides us with a cutting-edge, interactive platform to accomplish these goals. We hope basketball fans will enjoy our members March Madness insights and analysis during this year's NCAA Tournament at LegendsCorner.SportsBlog.com.”

About SportsBlog.com
SportsBlog.com is the world’s fastest-growing platform for bloggers who are passionate about sports. The site hosts blogs by superstars, superfans and everything in between. This includes expert fans, credentialed sports journalists and talk show hosts. It’s also the platform of choice for many professional athletes – more of them blog on SportsBlog.com than on any other site.

NBRPA Board of Directors extends President/CEO Arnie Fielkow’s contract

The Board of Directors for the National Basketball Retired Players Association (NBRPA) announced a 9-year contract extension for President & CEO Arnie D. Fielkow, which will run through 2023. Under Fielkow’s leadership the NBRPA has grown its membership by nearly 50 percent to an all-time high of more than 650 former NBA, ABA, Harlem Globetrotters and WNBA players. Further, Fielkow has helped strengthen the tremendous partnerships enjoyed with the NBA, NBPA and other supporting entities.

After six years spent in public service helping rebuild his adopted hometown in the wake of Hurricane Katrina, the former New Orleans City Council President returned to the sports business as Chief Executive Officer of the NBRPA in 2011. Fielkow began his position as CEO of the only retired players organization for NBA, ABA, Harlem Globetrotters and WNBA alumni in October of 2011 and was additionally named President in 2013.

“Arnie came to the NBRPA following a challenging time for our organization and worked closely with our Board of Directors to improve business operations, grow membership, expand our charitable programming and build our partnerships with the NBA, NBPA and our entire membership,” said NBRPA Chairman of the Board Otis Birdsong. “We are excited to announce a long-term contract extension with Arnie and look forward to building on the positive momentum we have established within our organization and in the community.”

In addition to helping grow benefits and programs for NBRPA Members, Fielkow worked with the NBRPA Board of Directors to expand the organization’s charitable mission to include community outreach by establishing and executing grassroots basketball events and youth development programs in the United States and abroad. Under Fielkow’s leadership, NBRPA Members have recently led international service tours in Haiti and the Middle East, as well as in American communities such as Sandy Hook, Conn., Moore, Okla. and the Lower Ninth Ward of New Orleans.

“I am honored to serve the greatest players in the history of basketball as President & CEO of the NBRPA,” Fielkow said. “Under the direction of our Board of Directors, we have grown as an organization and expanded our programming for both members and communities in need. I am proud of what our team has accomplished and look forward to building on this solid foundation as we continue to develop the NBRPA.”

Fielkow, twice elected as New Orleans Councilman-at-Large post-Katrina, possesses an extensive background in both professional and intercollegiate athletics, as well as in law. He helped rebuild the hurricane-ravaged city and introduced legislation to improve education, economic development, public safety and youth recreation in New Orleans. From 2007-2011 citizens named Council President Fielkow “Best New Orleans City Councilmember” according to Gambit Weekly. Fielkow also was identified as one of New Orleans Magazine’s 2006 “People to Watch” and “Favorite Local Politician” in 2008. In 2009, Council President Fielkow was branded “New Orleanian of the Year” and “Second Most-Admired (Male) New Orleanian” by readers of New Orleans Magazine.

Prior to running for public office, Fielkow served as Executive Vice President of the NFL’s New Orleans Saints from 2000 to 2005. In this capacity, he served as the top senior management official presiding over all administrative/business departments, including marketing, sales, regional development, governmental affairs, community relations, business media relations and youth programs.

Fielkow was instrumental in enhancing the team’s influence, both nationally and locally, throughout Louisiana and the entire Gulf South. Upon joining the Saints, Fielkow immediately restructured the Saints business and marketing efforts, with an emphasis on increasing the club’s ticket, suite, sponsorship and special event sales.

Prior to joining the Saints, Fielkow served as Deputy Commissioner and General Counsel of the Continental Basketball Association, then the official developmental league of the NBA. During his tenure with the CBA, Fielkow negotiated new player and referee development agreements with the NBA and helped the Association reach record attendance levels. He also introduced and administered several new programs, including a national television agreement with ESPN2, a CBA national radio contract, and a multi-game exhibition series involving former Los Angeles Lakers’ great Magic Johnson. Fielkow was also elected to the Board of Directors for USA Basketball.