NBA Legend Bill Russell Encourages Living Well by Hearing Better

May 13, 2015

This is the second in a four-part series of ‘Hearing Health Month’ feature stories highlighting hearing health as it relates to former professional basketball players. Celebrated during the month of May, EarQ is the presenting partner for the NBRPA’s Hearing Health Month. For more information, please visit the EarQ website.

Bill Russell, NBA Hall of Famer and model for teamwork universally considered to be one of the best basketball players in history, has once again demonstrated how determination and teamwork can defeat an opponent.

However, this time, his opponent wasn't on the court - it was hearing loss.

Diagnosed several years ago, Russell decided to take control of his hearing health, self-confidence, relationships, and personal happiness by utilizing personalized hearing devices.

With the support of his devices, Russell effortlessly experiences the benefits of hearing better every day. Like many, he appreciates the important role his devices play in his life, a role that if he unfulfilled can have tremendous negative consequences.

"The HearStrong Foundation and EarQ came to my rescue during the 2013 NBA All-Star Game weekend," said Russell. "I was scheduled to do some national interviews, but I had forgotten my hearing aids at home. Without them, I was worried about doing the upcoming interviews. Luckily, the teams from HearStrong and EarQ were there and helped me into a brand new pair of devices. I was able to do the interviews well and fully enjoy the weekend. They came through in the clutch."

In order to help inspire others to utilize life-changing hearing devices, Russell has become a HearStrong Ambassador on behalf of the HearStrong Foundation.

"We are honored to welcome Bill Russell as a HearStrong Ambassador," said Ed Keller, founder of the HearStrong Foundation and president of EarQ. "Our goal is to show people that we are defined by how we react to challenges rather than the challenges themselves. With Bill's support, and that of the National Basketball Retired Players Association, we are closer to reaching that goal."

Russell joins a team of other notable former NBA greats as HearStrong Ambassadors, such as Jerry West, A.C. Green, Robert Horry, and Cedric Ceballos.

As HearStrong Ambassadors, their goal is simple: to encourage people of all ages to proactively monitor their hearing health with a professional and empower those with hearing loss to choose to hear better.

After having been team captain of the 1956 U.S. Gold Medal Olympic Basketball Team, Russell joined the Boston Celtics, where he later became team captain. From 1956 through 1969, Russell captivated his teammates, opponents and fans with his shot-blocking, rebounding, passing, and innovative defense. As a five-time Most Valuable Player and 12-time All Star, Russell led the Boston Celtics to 11 NBA Championships in 13 years, a record that has never been approached in any U.S. sport.

About the HearStrong Foundation

The HearStrong Foundation strives to shatter the stigmas surrounding hearing loss and hearing devices by recognizing those who have overcome hearing loss to accomplish their goals. By doing so, HearStrong can inspire the more than 30 million Americans with untreated hearing loss to take control of their overall health by choosing to hear better.

About EarQ Hearing Devices:

Offered by a prestigious nationwide network of independent hearing healthcare providers, EarQ hearing devices feature more research and development than any other brand available today.

EarQ utilizes innovative business and marketing practices as well as national public awareness efforts to advocate for excellence in the industry and in patient care. Through its 1,400 hearing healthcare provider locations nationwide, EarQ helps provide greater access to quality hearing healthcare services and products.