CHICAGO – Janssen Pharmaceuticals (Janssen), a leading brand within the Johnson & Johnson family, and The National Basketball Retired Players Association (NBRPA) today announced a partnership that will make Janssen the exclusive pharmaceutical partner of the association. Janssen brands such as Xarelto will be integrated into marketing and program initiatives across the NBRPA throughout its 25th Year Anniversary Celebration.
The NBRPA provides a strategic platform for Janssen to create initiatives and programming that communicate the importance of physical health and wellness. Specifically, Janssen aims to transform individual lives and fundamentally change the way diseases are managed, interpreted and prevented. Janssen’s Xarelto brand has an established presence within the basketball community through its ad campaign featuring the legendary Jerry West.
Janssen will kick-off its engagement with the NBRPA as the presenting sponsor of the All-Star Breakfast on February 18 at the Westin Canal Place in New Orleans, LA. The breakfast is co-hosted by Athletes in Action, and will honor former NBA Coach and GM Randy Pfund with the 2017 Jerry Colangelo Award, named in honor of the Basketball Hall of Famer and former CEO of the Phoenix Suns and current Chairman of USA Basketball. The award is given to someone who exemplifies being a professional both on and off the court by showing strong character, integrity, and leadership. Also honored will be 12-year NBA veteran Mike James with the 2017 Bobby Jones Award, named after former All-Star Bobby Jones, and is annually given to a current or former NBA player exhibiting exceptional integrity and service both on and off the court.
Both Jerry Colangelo and Bobby Jones will be on hand to present the awards to the honored recipients. Other special guests include Emcee Chris Brousard, Hall of Famers Shaquille O’Neal, Julius Erving and many others. The event will also include stories of faith, leadership and character from some of basketball's most influential people.
Additionally, Janssen will have a strong presence at the NBRPA’s Legends World Sports Conference, wherein hands on seminars and learning will occur on-site in Cabo San Lucas on a date to be determined.
With the support of Janssen Pharmaceuticals, NBRPA events like the All-Star Breakfast are made possible. Janssen Pharmaceuticals strives to provide access to effective and affordable medicines and related healthcare services to the people who need them and is proud to help present such a positive event. The NBRPA is excited to welcome Janssen to the NBRPA family and looks forward to working collaboratively for the benefit of all former players.
For more information, contact NBRPA Senior Vice President of Partnership and Business Development Scott Rochelle at 847-736-1328 or firstname.lastname@example.org.
About the National Basketball Retired Players Association
The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Arnie D. Fielkow is the President & CEO, and the NBRPA Board of Directors includes Chairman of the Board Thurl Bailey, Vice Chairman Dwight Davis, Treasurer Eldridge Recasner, Secretary Nancy Lieberman, Rick Barry, James Donaldson, Mike Glenn, Spencer Haywood, LaRue Martin Jr., Dave Naves, Johnny Newman and Casey Shaw.
About Athletes in Action
Athletes in Action (AIA) is a division of Power to Change Ministries that focuses on the domain of sport. Athletes In Action is committed to using the language of sport to communicate the most powerful message of all: God’s passionate love for his children as communicated through his Son, Jesus Christ.