NBRPA experiences unprecedented success at NBA All-Star 2015 in NYC

February 20, 2015

The National Basketball Retired Players Association (NBRPA), the only Association comprised of NBA, ABA, Harlem Globetrotters and WNBA alumni, experienced unprecedented success as part of NBA All-Star 2015 in New York City, February 12-15, 2015. Highlighted below are areas of success the NBRPA and its Legends of Basketball experienced during the weekend.

COMMUNITY SERVICE
The NBRPA and its members participated in several community relations projects during NBA All-Star 2015, including:

- Feb. 12 – $5000 donation to the Our Children’s Foundation in Harlem in conjunction with the NBRPA New York City Chapter, followed by a healthy living presentation made possible for youngsters by the Police Athletic/Activities League (PAL)

- Feb. 13 – More than 20 NBRPA Members visited various schools across the five boroughs alongside current NBA players as part of the NBA’s “Day of Service” program

- Feb. 14 – Community service painting project at DeWitt Clinton High School in the Bronx, honoring the legacies of Naismith Memorial Basketball Hall of Famers Nate “Tiny” Archibald and Dolph Schayes

- Feb. 14 – NBRPA New York City Chapter youth mentoring event at Riverbank State Park, bringing NBA rookie Nerlens Noel together with local NYC Legends

BLACK HISTORY MONTH
Wells Fargo Advisors served as the NBRPA’s title partner for Black History Month, February 2015. This partnership included:

- Feb. 13 - “Celebrate Black History Month” panel at the Legends All-Star Welcome Reception, featuring Nate Archibald, Spencer Haywood, Dr. Richard Lapchick, Ralph Sampson, Teresa Weatherspoon and Marc Morial.
- Weekly Black History Month “Legends Reflect” features at LegendsofBasketball.com, including EARLY PIONEERS, SPENCER HAYWOOD and TERESA WEATHERSPOON

PUBLICITY, MEDIA & BRANDING

SOCIAL MEDIA
The NBRPA had its biggest social media week in history with more than 1.1 million impressions on Twitter. Through the course of All-Star Weekend we grew our overall Twitter following by more than 1000% and increased our mentions by other Twitter accounts by more than 1000%

PHOTOGRAPHY
The Associated Press covered our events and sent photos over the wire that were carried by Yahoo! and hundreds of national and regional publications.

BRANDING
The NBRPA received unprecedented branding at NBA “Day of Caring” Fit Events, the Legends Brunch and in the arena for the All-Star Game. Here is a link video of the in-arena presentation on Sunday at Madison Square Garden (our logo was prominent on the stage to right, as well as on all video boards):

PRINT
The NBRPA received coverage on several events and programs, here are a few links below:

NBA.com

New York Post

Herald Online

Business Wire

RADIO
The NBRPA scheduled dozens of NBRPA Member interviews throughout the weekend with SiriusXM NBA Radio, including on-air features from the Marriott Marquis, backstage at the Legends Brunch and via phone. In addition, Jamie Foxx’s Foxxhole Radio on SiriusXM did a remote from our Black History Month Celebration on February 13.

Also, our own Wali Jones and Chuck Hatcher broadcasted from the Legends Lounge for the nationally-syndicated Sports Byline and US Armed Forces Radio.

TELEVISION
The NBA Legends Brunch appeared on NBA TV (broadcast multiple times), which reaches 45 million households in the United States.

The NBRPA employed its own multi-camera production crew to document the entire All-Star Weekend through videos that will be distributed through a number of channels. In addition, the NBRPA coordinated with NBA TV for more than 20 on-air interviews of our Legends that will air in coming months.