February 16, 2018

CHICAGO (February 16, 2018) – The National Basketball Retired Players Association (NBRPA) and the American Diabetes Association (ADA) are working together to benefit both the members of the NBRPA and advance the ADA’s mission to prevent and cure diabetes and to improve the lives all people affected by diabetes.

The collaborative effort takes advantage of cross-marketing opportunities through social media, ADA programs and awareness campaigns, including the Risk Test, a screening tool to assess the risk for prediabetes. Basketball legends will also make special appearances at ADA’s Camp PowerUp, an education program dedicated to helping children and families at risk of developing type 2 diabetes learn valuable skills to help them live a full and healthy life. ADA will also support the NBRPA’s Full Court Press: Prep for Success clinics. Additionally, NBRPA members will lend support in communicating proper diet and exercise tips, and sharing healthy recipes via social media and events throughout the year.

“The cause of the ADA aligns perfectly with the mission of our organization, as many members are impacted either individually or through family members who live with diabetes,” said Scott Rochelle, interim president and CEO of the NBRPA. “This partnership enables both organizations to share resources and do good in the community. We see a great opportunity to help raise awareness to the cause and to draw our members closer to the efforts of the ADA.”

As part of this charity partnership, a series of events titled “Thursday Night Hoops Watch Parties” will launch. Alumni from the NBA and WNBA will join the ADA in local communities across the country to generate awareness for the ADA and its mission.

For more details on the NBRPA and its partnerships, visit www.legendsofbasketball.com.

About the National Basketball Retired Players Association
The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Scott Rochelle is Acting President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Newman, Vice Chairman Spencer Haywood, Treasurer Casey Shaw, Secretary Nancy Lieberman, Dwight Davis, Rick Barry, James Donaldson, David Naves, Eldridge Recasner, Johnny Davis, Jerome Williams and Sam Perkins.

About the American Diabetes Association
Nearly half of American adults have diabetes or prediabetes; more than 30 million adults and children have diabetes; and every 21 seconds, another individual is diagnosed with diabetes in the U.S. Founded in 1940, the American Diabetes Association (ADA) is the nation’s leading voluntary health organization whose mission is to prevent and cure diabetes, and to improve the lives of all people affected by diabetes. The ADA drives discovery by funding research to treat, manage and prevent all types of diabetes, as well as to search for cures; raises voice to the urgency of the diabetes epidemic; and works to safeguard policies and programs that protect people with diabetes. In addition, the ADA supports people living with diabetes, those at risk of developing diabetes, and the health care professionals who serve them through information and programs that can improve health outcomes and quality of life. For more information, please call the ADA at 1-800-DIABETES (1-800-342-2383) or visit diabetes.org. Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn).