PRESIDENT & CEO
Scott Rochelle was named President and CEO of the National Basketball Retired Players Association in March 2018, after serving one year as an Interim. He previously held the position of Senior Vice President of Partnership Development / General Counsel, and Vice President of Membership, Programming and Chapter Development.
In his role as President and CEO, Rochelle oversees the Retired Players Association’s day-to-day operations, including securing new cutting-edge partnerships for former players to thrive and prosper. In addition, he continues to strengthen and foster the association’s local chapters which has expanded to 12 cities during his tenure as President and CEO.
At 38, Rochelle, is a rising star in the basketball world, working closely with the NBA executive team to guide revenue-generating and philanthropic programs that involve the greatest names in the NBA. He is re-writing the business strategy of the Retired Players Association and has the support of the NBA and NBPA.
Rochelle has also been instrumental in the development of new content platforms aimed at targeting younger, newly retired players. These initiatives include the creation of a monthly podcast, an aggressive social media strategy and the creation of a new publication titled, Legends Magazine, the official publication of former NBA and WNBA players.
Prior to joining the Retired Players Association in 2013 as Vice President of Membership, Player & Chapter Development, Rochelle served as an attorney for six-years with Querrey & Harrow, leading the Sports and Entertainment practice group with a focus on professional athlete business advisement, contract and endorsement representation.
Rochelle is a graduate of Morehouse College in Atlanta, Georgia and received his Master’s in Education and a law degree from the University of Illinois at Urbana-Champaign.