NBRPA Teams Up With REVOLT to Bring Players Party to 2023 NBA All-Star Weekend in Salt Lake City, Utah

-Cîroc and DeLeón to Serve as Exclusive Liquor Partners for NBRPA’s Players Party- 

CHICAGO, Illinois (February 6, 2023) — The National Basketball Retired Players Association (NBRPA) today announced a partnership with leading Black-owned multimedia platform REVOLT, that will feature REVOLT as the presenting partner of the NBRPA’s annual “Players Party,” on NBA All-Star Saturday Night, during NBA All-Star Weekend in Salt Lake City, Utah.  The NBRPA and REVOLT will hold their exclusive - by invite only party on Saturday, February 18 at Flanker Kitchen & Sporting Club.   

As part of this collaboration, Cîroc and DeLeón Tequila will serve as the exclusive liquor partners for the “Players Party,” featuring appearances from various NBA/WNBA/ABA Legends and celebrities taking part in All-Star festivities.   

“We are excited to welcome Diddy and Revolt as the presenting partner for our ‘Players Party,’ series,” said Scott Rochelle, President & CEO, NBRPA.  “Salt Lake City will be the epicenter of the basketball universe during NBA All-Star Weekend, and to have a first-class brand like Revolt alongside some of the most legendary names in basketball history is perfect match for the NBRPA and its membership.  We look forward to enjoying the atmosphere, entertainment, and the gathering of iconic names from across the sports and entertainment worlds that this event promises to deliver.” 

“Basketball is a global phenomenon, and we are thrilled to be a part of this experience that celebrates legends who so many of us have loved and cheered on for years,” said Alaina Long, VP of Global Marketing at CE Spirits. “We look forward to gathering in Utah and believe Cîroc and DeLeón Tequila will be a great addition to this year’s Player’s Party.”

“As the number one brand for the culture, REVOLT recognizes the impact Black culture has had on basketball,” said Detavio Samuels, CEO of REVOLT. “We are proud to partner with the NBRPA to celebrate with players who have had a massive impact across the globe, both on the courts and in the culture.”   


The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, and WNBA. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Davis, Treasurer Sam Perkins, Secretary Grant Hill, Nancy Lieberman, CJ Kupec, Mike Bantom, Caron Butler, Jerome Williams, Shawn Marion, Charles “Choo” Smith and Robert Horry. Learn more at legendsofbasketball.com.  

To follow along with the NBRPA, find them on social media at @NBAalumni on Twitter, Instagram, YouTube and Twitch.  

REVOLT is the leading Black-owned and operated multimedia platform servicing content 24/7 across digital, linear, and live media channels. The platform produces rich content and original material with the biggest names in Hip Hop, along with reports of breaking news, current events, trends and announcements within the Black cultural movement and Hip-Hop world. REVOLT takes pride in its diversity, both in its mindset and its company makeup, further instilling its dedication to culture within its staff and audiences. Founded by Sean "Diddy" Combs in 2013, REVOLT attracts over 50 million millennials and Gen Z audiences through their disruptive, authentic material across all platforms. In 2021, REVOLT will launch a brand new digital mobile app where users can view extended releases, live updates from relevant news, exclusive specials and much more. 


Combs Spirits (CS) is a privately owned, premium spirits company created by Sean "Diddy" Combs in 2013. The company co-owns DeLeón Tequila and is responsible for all strategic marketing for CÎROC Ultra-Premium Vodka, both in partnership with Diageo. CS is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility - and has become known for its bold business moves, energetic marketing and history-making success. 


Julio Manteiga, NBRPA, jmanteiga@legendsofbasketball.com, (516) 749-9894 

REVOLT: Drea Fernandes, Afernandes@revolt.tv 

Ciroc/DeLeón: Drea Fernandes, pr@cespirits.com