On Monday, September 18, the NBRPA debuted a new content series across @NBAalumni social media channels, remixing some of the best moves in NBA history as part of count down to the start of the upcoming 2023-2024 NBA season.
Legends Mixtapes, also known as "Mixtape Mondays," reimagine old-school NBA highlights set to music from the modern era, starting with a contemporary showcase of 6x NBA Champion Bob Cousy accompanied by M.O.P.'s "Ante Up." The Houdini of the Hardwood himself loved seeing the new interpretation of his ball-handling talent and said: "What a treat!"
In just the first 24 hours after its release, the inaugural mixtape produced over half a million views, plus thousands of engagements, and counting.