NBA Retired Players Get an Assist: Expanded Access to Professional Development, Career Development and Education Services

Huntington, NY (Nov. 5, 2018) – AthLife® announces an expansion of services to former NBA, ABA, WNBA and Harlem Globetrotter players through a partnership with the National Basketball Retired Players Association (NBRPA).  The expanded services are aimed at providing membership with extended one­-to­-one advising related to professional development, career development, and educational advising support.

“Furthering our partnership with AthLife provides a benefit to our members that strikes at the core of our mission, which is to assist our membership with their transition to life beyond their playing days”, says Scott Rochelle, President and CEO of the NBRPA.

AthLife was formed in 2004 to service the education, career development, and life skill needs of athletes.  With the support of an AthLife Advisor, professional and post­professional athletes are empowered to build their skills in the areas of professional development including career exploration, education planning, goal setting, resume building, networking and interviewing.  AthLife’s approach is to guide the client through a process that builds skills and confidence, thus enabling them to assume control over their ongoing career development.

“Former NBA players have so much to offer the workforce and their communities.  When their playing career comes to an end, some need guidance as to how they can shift their focus and leverage skills from being the best in the world at one profession to building towards a successful career in another.  AthLife Advisors work with former players to first identify, then build and promote fundamental skills and knowledge in areas where they have a passion so they can take on new career challenges.” says Jon Harris, President and Founder of AthLife. 

Currently, AthLife also has service agreements with the NFL Players Association, The Trust (powered by the NFLPA), NBA Players Legacy Fund, WWE, Major League Soccer and the Major League Soccer Players Union to assist their constituency with career development and continuing education needs.

Athlife Inc.| Huntington, NY | Contact: Jon Harris ||631.385.1946


The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Spencer Haywood, Vice Chairman Dwight Davis, Treasurer Casey Shaw, Secretary Nancy Lieberman, Rick Barry, Johnny Davis, David Naves, Sam Perkins, Eldridge Recasner, Jerome Williams.