New Platform to Drive Brand Partnership Opportunities for Legends

Chicago (August 14, 2020) – The National Basketball Retired Players Association today announced their official partnership with SwayBrand, a platform that helps brands connect with influencers. The new relationship will bring such brand deal opportunities directly to NBRPA Legends through an easy-to-use mobile app.

SwayBrand specializes in creating and bringing authentic partnerships to life that span a wide range of price points. Legends will be paired with companies that share a strong alignment to their voice and values, and in turn will execute uniquely tailored creative content. The process makes it easy for Legends to earn income from appearances and continue building their own booking opportunities with similar brands.

“There is so much talent within the NBRPA, and we are constantly receiving requests for these Legends to share their voice,” says NBRPA President & CEO Scott Rochelle. “This new partnership with SwayBrand will streamline this process, giving Legends the chance to manage and grow their own opportunities all in one user-friendly platform.”

SwayBrand, a black-owned business, first launched in 2018 and has quickly made strides in the brand marketing space. In January 2020, SwayBrand won the NFL Players Association Pitch Day competition in the Athlete-Led Startup category, winning cash prizes and the right to player-marketing opportunities, as well as Amazon Web Services. The new deal with the NBRPA will be SwayBrand’s first exclusive relationship.

“At SwayBrand, we offer diverse and authentic deals across a range of investment classes, ensuring brands and talent are effectively matched to maximize returns for all parties involved,” says Co-Founder Horace Flournoy. “We are thrilled to be working with the NBRPA to bring partnership opportunities to each and every Legend.”


Media Contacts:

Scott Rochelle, srochelle@legendsofbasketball.com, (312) 913-9400

About the National Basketball Retired Players Association:

The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Legends Care is the charitable initiative of the NBRPA that positively impacts youth and communities through basketball. Scott Rochelle is President and CEO, and the NBRPA Board of Directors includes Chairman of the Board Johnny Davis, Vice Chairman Jerome Williams, Treasurer Sam Perkins, Secretary Grant Hill, Thurl Bailey, Caron Butler, Dave Cowens, Shawn Marion, David Naves and Sheryl Swoopes. Learn more at legendsofbasketball.com.

About SwayBrand:

SwayBrand is an all new, exclusive marketplace that connects brands, small to enterprise, with multicultural talent for video content, insights and specialized bookings.  The SwayBrand marketplace will feature "Authentikas", or diverse selections of athletes, artists, celebrities and other social media ambassadors that exclusively partner with brands that they actually use or discover and love.  The all new app and brand experience will launch late June.